I turn messy, data-heavy problems into products people actually use. My background in operations and analytics means I design with business goals and real user behavior in mind. Lately: SaaS, mobile, and building my own app, Vibee.
Selected work
Mobile App · Travel · End-to-End
A travel booking app for budget-conscious travelers - set a budget upfront and discover flights, hotels, and packages that fit, with no hidden fees. Solo project, research to high-fidelity prototype.
Responsive Web · Redesign
A responsive web redesign for a NYC dog daycare - unifying the brand, simplifying navigation, and adding 24/7 online booking with accessible, trust-building social proof.
iOS App · Personal Venture
An iOS app in active development - my own venture. Helping people find places that match a feeling, not just a category. Designing and shipping it end to end.
Feature Design · Social · Concept
A concept feature adding event discovery to Instagram - create, find, and RSVP to events without ever leaving the app, built on patterns users already know.
Playground
About
Hi, I'm Valeria - you can also call me Lera. A product designer based in NYC. My background in operations and analytics gave me a deep understanding of user behavior and business goals, and a habit of measuring impact and validating decisions with real data. I design mobile and web experiences for SaaS products - reducing friction and creating intuitive workflows users don't have to think about.
Currently seeking full-time product design roles, and open to freelance and contract work.
Valeria · New York
